Wednesday, April 25, 2007

Announcement of New Position at BearingPoint

Announcement of New Position at BearingPoint

BearingPoint sent out a press release today announcing my new role as Director of Health Information Convergence within the Healthcare and Life Sciences Segment of the organization. I thought that title would be pretty decriptive of what I will be doing in this new phase of my career. But, perhaps more importantly, the title maximizes my opportunity for involvement while minimizing my accountability for anything approaching tangible results. If I'm successful (not that there's really any way to measure success), I might have a shot at becoming BearingPoint's Chief Paradigm Officer...

On a less silly note, I'm very excited about the new job and have already found opportunities to make myself useful. Below is a brief description of what I see my role becoming over time, which is followed by the press release.

What I’m Doing at Bearingpoint

I worked for Pfizer for six years beginning in 2001. My last four years there focused heavily on Health Information Technology (HIT) standards and policies and the relationship between the pharmaceutical industry and Electronic Prescribing (eRx), Electronic Health Records (EHRs), Personal Health Records (PHRs), and the emerging Nationwide Health Information Network (NHIN). About a year ago, my commercially focused informatics group merged with one from Research & Development, giving us a much-needed opportunity to build a more consistent approach to HIT across the organization. And it gave me the chance to look at ways that HIT policies and standards affect the R&D side of the organization.

The recent changes at Pfizer (continual announcements of reorganization, adapting to scale, and “transformation”) made it increasingly difficult to focus on external environmental activities that, while truly transformational, were really in support of the long-term redesign entire pharmaceutical industry, not just Pfizer’s. While Pfizer was very supportive of the work, in the context of the short-term focus of the organization, it was difficult to justify some of the larger initiatives that wouldn’t return any direct value to Pfizer for several years. I was being courted by several consulting firms that were familiar with my work and history and made the decision to pursue one of these opportunities with BearingPoint.

Like many of its competitors, BearingPoint, is involved in many different industry sectors. In healthcare, we have deep relationships with many Life Sciences companies (including Pfizer) and with hospital systems, Integrated Delivery Networks (IDNs) and others as systems integrators and strategy consultants. We implement large-scale systems like Cerner, McKesson, Epic, etc. We also do a lot of work for HHS and serve as the Project Management Office for the Office of the National Coordinator for Health Information Technology (ONC or ONCHIT). From this vantage point, BearingPoint has asked me to find ways to make use of all these points of involvement and create synergies between them.

Matching patients to clinical trials through Regional Health Information Organizations (RHIOs) is but one example of this kind of opportunity. My ideal scenario would be to build a coalition of entities – including various RHIOs, IDNs and a core group of Life Sciences companies – to collaborate on common methods for health information exchange related to clinical research. In this way, we can help defray some of the long-term costs related to enabling these capabilities while tying them to real-world implementations.

One more specific example is the work I’ve been doing over the last few years on HL7’s Guideline Expression Language, GELLO. I’ve been working with a number of collaborators to develop open source authoring tools for creating standardized clinical expressions GELLO that can be used for many purposes in clinical care – including matching patients to clinical trials. Materials on this work are available at There is a video in particular that goes over its use in prior authorization that may be of interest.

The Press Release

Jodi Cohen
Director, Global Communications

For immediate release

BearingPoint Names Dr. Ross D. Martin
Director of Health Information Convergence

McLean, Va., April 25, 2007 – BearingPoint, Inc. (NYSE: BE), one of the world’s largest management and technology consulting firms, today announced the appointment of Dr. Ross Martin, as director of Health Information Convergence in the Global Healthcare and Life Sciences practice (HLS). He brings more than 15 years of experience in healthcare as an obstetrician, urgent-care physician, health information technology (HIT) journalist, managed care and medical informatics consultant, and for the last six years, medical informatician at Pfizer.

Martin will be responsible for cultivating opportunities in BearingPoint’s HLS segment (hospital, physician, payer, government and life sciences) to accelerate information flow among healthcare stakeholders through HIT. Martin brings key skills to the firm’s strong position in the ePrescribing area of the life sciences industry, and he supplements the firm’s complement of physician consultants across all sectors of BearingPoint’s HLS segment.

Most recently, Martin was the director of Healthcare Informatics at Pfizer Inc. where he initiated and led many of Pfizer’s efforts to influence national standards and policies for electronic prescribing, electronic health records, personal health records, online medical education and the emerging Nationwide Health Information Network (NHIN).

Martin serves on the Consumer Empowerment Workgroup of the American Health Information Community and on the boards of the National Council for Prescription Drug Programs and the HIT Standards Panel. He has conducted in-depth field research in eRx and advocated for and led a cross-industry volunteer team in the creation of a standards-mapping guidance document enabling the exchange of electronic prescriptions between inpatient and outpatient settings in the U.S.

“We are thrilled to announce the appointment of such an accomplished medical professional,” said Phil Garland, senior vice president and head of the Global Life Sciences practice. “Martin’s experience in health informatics, policy, business and clinical medicine combined with BearingPoint’s deep industry expertise will allow us to help build a more consistent approach toward HIT across pharmaceutical organizations.”

“I am excited to join BearingPoint’s Global Healthcare and Life Sciences practice and look forward to contributing even more to the transformation of both the pharmaceutical and healthcare industries through the convergence of clinical research and clinical care,” said Martin. “By working with BearingPoint colleagues embedded throughout healthcare and other industries, I hope to help leverage our unique position as a global company capable of both developing and implementing the array of strategies necessary to build synergies among life sciences companies, healthcare providers, payers and other stakeholders.”

Martin earned a Bachelor of Science degree in political science from Wright State University, received his medical degree from the University of Cincinnati and earned a masters degree of health services administration from Xavier University. He also held a National Institute of Health fellowship in medical informatics at the Harvard/MIT Division of Health Sciences & Technology.

About BearingPoint, Inc.

BearingPoint, Inc. (NYSE: BE) is one of the world's largest providers of management and technology consulting services to Global 2000 companies and government organizations in 60 countries worldwide. Based in McLean, Va., the firm has over 17,000 employees and major practice areas focusing on the Public Services, Financial Services and Commercial Services markets. For nearly 100 years, BearingPoint professionals have built a reputation for knowing what it takes to help clients achieve their goals, and working closely with them to get the job done. For more information, visit the Company's website at


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